What keeps coming up after launch
Apple regularly announces the date from which new uploads must be built with a minimum Xcode version and the current SDK. Existing apps stay in the store, but without an updated toolchain you cannot ship updates. On top of that come new requirements for privacy disclosures and the Privacy Manifest, as well as revised review guidelines.
Google requires new apps and updates to target an API level no more than roughly one year behind the latest Android release. Existing apps that fall too far behind stop appearing on Google Play for users on newer Android versions. You can request a temporary extension, but it does not replace the update.
The Data safety form, certificates and push configuration also need to stay accurate with every change to the app.
Our maintenance routine
We work to a fixed rhythm, usually aligned with the major platform releases, and also respond to urgent changes such as a security fix in an SDK. For emergencies, 24/7 phone support is available in German and English.
- We test new iOS and Android betas with your app and document any issues.
- We update Xcode, SDKs, the target API level and dependencies.
- We distribute the new build through TestFlight and the internal Play testing track.
- Once you approve, we publish the update and adjust store details.
- We flag expiring certificates and upcoming deadlines in advance.
Maintenance for AI-built and website-based apps
Apps built with Claude Code, Codex, Lovable or Base44 often carry dependencies nobody actively maintains. When needed, the AI code engineers at neooutput also take on code maintenance, security audits and 24/7 operations. For WebViewGold apps, updating to the current WebViewGold release usually covers new platform requirements, and appsubmitter.io takes the build to both stores.
Website-based apps also need a look at the content side. If the site's navigation or features change significantly, screenshots, description and privacy disclosures in the store should follow. We check this in every maintenance cycle and let you know when something needs attention.
Frequently asked questions
What happens if I never update my app?
On Apple it stays available for a while, but at some point updates require a newer toolchain. On Google Play it becomes invisible to users on newer Android versions once the target API level is too old. Over time, incompatibilities and security gaps follow.
Does every update go through review again?
Yes, Apple and Google review every new build. Content loaded from your server can change without a new build, as long as the app's functionality stays the same.
How often should an app be updated?
At least once a year around the major platform releases, ideally on a regular schedule. That keeps dependencies current and each change small.