What a useful event app includes
A lean core works best: the agenda with times and rooms, speaker profiles, a venue map, travel and parking information, Wi-Fi details, organizer contact and a section for late changes. If you want audience questions, polls or networking, check whether the benefit justifies the extra upkeep.
Design for show-floor conditions: large type, shallow navigation and fast-loading content. Many attendees open the app for a few seconds between meetings.
Plan how people will discover the app as well. A QR code on badges, invitations and stage slides makes sure guests actually use it on site.
App Store, Google Play or web app?
Apple reviews every app before release. Guideline 4.2 requires more than a repackaged website, and guideline 4.2.6 rejects apps built from template services unless they are submitted directly by the content provider. Publish under your own Apple Developer Program membership, which costs 99 USD per year. A Google Play developer account costs a one-time 25 USD. New personal accounts must run a closed test with at least 12 testers for 14 days before going live, and organization accounts need a D-U-N-S number.
For a single small event, the web version of apprat.io may be enough. For conference series or large trade shows, a store app pays off because attendees keep it and open it again next time.
Four steps to your event app
If you already run a responsive event website, we check together whether WebViewGold is the faster route. What matters is that the app offers real functionality, such as push alerts for schedule changes or offline access to the agenda, so that it passes Apple's review.
- In a free 15-minute intro call we discuss your event format, audience and release path.
- You set up content and structure in apprat.io and test the app with your team.
- With appsubmitter.io we prepare store listings, privacy details and the submission.
- During the event you update content yourself, and our 24/7 support is available by phone in German and English.
Frequently asked questions
How early should we start?
Allow enough lead time for Apple's review and, with new personal Google Play accounts, for the mandatory 14-day closed test. The safest approach is to submit several weeks before the event and keep updating content afterwards.
Can we reuse the app for future events?
Yes, and we recommend it. An app you maintain across editions is more likely to stay on attendees' phones and makes a stronger case in Apple's review than a one-off app.
Do we need a privacy policy?
Yes. The App Store and Google Play both require a privacy policy plus App Privacy and Data safety disclosures. appsubmitter.io helps you complete these store details.