The distribution options at a glance
On Apple platforms, Custom Apps are the standard route. You submit the app in App Store Connect and choose private distribution to specific organisations, identified by their Apple Business Manager organisation ID. The app goes through App Review but is visible only to those organisations, which receive licences that the MDM assigns to devices, or redemption codes as an alternative.
The Apple Developer Enterprise Program is meant for a small number of organisations with special needs and has strict eligibility rules. Most companies do not need it. For apps that should not be promoted but are shared with partners by link, an unlisted app on the regular App Store is another option.
On Android, you publish a private app from Play Console to your company's Managed Google Play organisation. The MDM then deploys it to the work profile on employee devices, and private apps are not visible to the public.
How we set up distribution
You need an Apple Business Manager account connected to your MDM and a Managed Google Play binding. If either is missing, we support your IT team in setting it up.
- We confirm with your IT team which MDM you use and which devices should receive the app.
- We prepare the app, signing and store details for private distribution.
- We submit the Custom App to Apple and publish the private app to Managed Google Play.
- Your IT team assigns the app to the right groups in the MDM.
- From then on, updates flow through our release pipeline and reach devices automatically.
Where the app comes from
If you already run an internal web portal, WebViewGold turns it into an app with biometric login, push and camera uploads. For custom requirements such as offline data capture in the field or ERP integration, OnlineAppCreator builds the app for enterprises and public-sector organisations.
Whatever its origin, an internal app often handles sensitive company data. We make sure no credentials are stored in the app, that sign-in can run through your existing identity provider and that the MDM can wipe the app's data when someone leaves.
Frequently asked questions
Do Custom Apps go through App Review?
Yes. Apple reviews Custom Apps too, with their internal use in mind. If the app has a login, the reviewer still needs a test account.
Do we need the Apple Developer Enterprise Program?
In most cases, no. Custom Apps through Apple Business Manager cover internal distribution and are the route Apple prefers.
Does this work without an MDM?
On Apple devices, Custom Apps can also be distributed with redemption codes. For larger fleets and automatic updates, an MDM is far more convenient and secure.